x

Politics

Americans Shifting from Greek Yogurt to Icelandic

April 23, 2019

Greek yogurt – including unreasonable facsimiles posing as Greek-style – has had a long run of success in the United States even if Greek companies missed the trend, didn’t advertise enough, and ceded the market first to Chobani, and then international conglomerates.

Now it’s too late to catch up. Icelandic yogurt, also known as Skyr, has skyrocketed in popularity for Americans, who are setting aside their real Greek yogurt for the new treat.

It’s high in protein, low in sugar, and thicker than Greek. While U.S. yogurt sales dropped 3.4 percent in the 12 months ended in February, the Icelandic style jumped 24 percent to $173.9 million, Nielsen data show.

The Viking invasion is “one of the few bright spots,” in the yogurt market Icelandic Provisions Chief Executive Officer Mark Alexander, who took the helm of the yogurt maker in February, told Bloomberg financial news agency.

RELATED

SEOUL - According to a report by NBC News , Google has unveiled new street view images this week to celebrate the 70th anniversary of the armistice between North and South Korea.

Top Stories

Columnists

A pregnant woman was driving in the HOV lane near Dallas.

General News

FALMOUTH, MA – The police in Falmouth have identified the victim in an accident involving a car plunging into the ocean on February 20, NBC10 Boston reported.

General News

NEW YORK – Meropi Kyriacou, the new Principal of The Cathedral School in Manhattan, was honored as The National Herald’s Educator of the Year.

Video

Enter your email address to subscribe

Provide your email address to subscribe. For e.g. [email protected]

You may unsubscribe at any time using the link in our newsletter.