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Culture

KORRES Launches New Fragrance Campaign with Kekatos and Foniadakis

NEW YORK – Thoughts, feelings, moments, persons brought together. Fragrance brings us together; it creates an intense bond that translates in time beyond today.

For the launch of its new Eau De Toilette collection, KORRES brought together for the first time, two renowned artists – the Palme d’Or awarded director, Vasilis Kekatos, and the internationally acclaimed and awarded choreographer, Andonis Foniadakis.

This powerful bond gives birth to five cinematic moments – one for each of the new KORRES fragrances – that capture feelings, thoughts, memories, awakened by the aromatic notes of every scent.

The starting point is a sensual, cloudless feel, enhanced by the idea of a connection between scents, bodies, nature; the idea of togetherness.

Kekatos is creating a dream; magical moments through his point of view, the use of color, the force of narration. Foniadakis brings movement to this narration; he invites us to a poetic dialogue with bodies instead of words. And this lyrical tale of theirs comes together with the ethereal ambient music written by Kid Moxie (aka Elena Charbila).

Every moment comes together with a KORRES scent.

More information is available online: https://www.korres.com/.

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