In Media Event, Marketing Greece Marks 10th Year Boosting Tourism

ATHENS – Greece’s long run of big tourism arrivals and receipts has been aided for a decade by Marketing Greece, a on-profit organization and private sector initiative, which celebrated the anniversary at a media event in the capital.

“Since its beginning until today Marketing Greece has a mission: to think, act and pioneer for Greek tourism,” CEO Ioanna Dretta said, adding that: “A milestone for the company was our participation in the management of brand ‘Greece’ during the years of the pandemic,” reported GTP Headline.


“Through our actions and initiatives we proposed a new path for how we should all manage Greece’s great tourism brand,” the site said of the organization that was founded in 2013 by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels to promote tourism in Greece.

Marketing Greece’s aim is to boost the image and reputation of Greece internationally through the repositioning and promotion of all aspects of its tourism product, the report noted.

Marketing Greece has invested to date more than 12 million euros from the private sector in actions to promote Greek tourism, including content creation and campaigns for the promotion of the country’s destinations, said the site.

For 2023, with Greece coming off a near-record in 2022 during the waning COVID-19 pandemic, Marketing Greece will launch a series of initiatives, such as highlighting the values of sustainable development and “adopting” two Greek destinations to support them in this direction.

Dretta said that the company, working with the Greek National Tourism Organization (GNTO), during the year will promote targeted promotion campaigns for Athens, Central Macedonia (Thessaloniki, Halkidiki, Olympus), Chania and Kavala–Thassos by using social media channels, mainly Instagram and Tik Tok.

SETE President Yiannis Retsos said tourism has a very “useful tool” with the company as they work to further the sector which brings in as up to 20 percent of the annual Gross Domestic Product (GDP) of 197.23 billion euros ($214.9 billion)

“With a targeted strategy and a long-term horizon of action, today we have managed to travel a rather long, arduous but at the same time significantly instructive path. After ten years of progress, Marketing Greece proves that the vision can become a reality, through partnerships, joining forces and hard work,” Retsos said.


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