Traditional plain yogurt is a thing of the past for many consumers, and most yogurt eaters want something that hits more notes, according to market research firm Packaged Facts in the report The Yogurt Market and Yogurt Innovation, 3rd Edition.

Yogurt eaters will continue to seek out products that are special in some way – healthier, more nutritious, uniquely flavored, indulgent, or decadent. Most notably, Packaged Facts identifies dairy-free, plant-based yogurt as the new market disrupter replacing the now mainstream Greek yogurt trend.

“With Greek yogurt having already refashioned the yogurt category, the question becomes what’s the next disruptor? The longer-term answer is dairy-free yogurt,” said David Sprinkle, Research Director for Packaged Facts.

To a greater degree than Greek yogurt in its pure incarnation, dairy-free yogurt chips away at the premise that yogurt is at heart a good-for-you product category.