ATHENS – It’s the kind of publicity that money and tourism campaign slogans can’t buy: US rapper 50 Cent, who appeared in a mega-concert here, let his 47 million social media followers know just how great Greece is.
He and popular Greek singer Konstantinos Argiros appeared at the 70,000-seat Olympic Stadium and reached out to his fans as part of an agreement with the Greek National Tourism Organization (GNTO) said GP Headlines.
The GNTO said the concert was “an important initiative to promote concert tourism in Greece” and try to bring in other big names with the country already being a magnet for celebrities and the uber-rich.
Greece, on a curve to perhaps break tourism records and bring in as much as 20 billion euros ($19.81 million) and more than 33 million arrivals in 2022, is especially keen on getting more Americans and Middle Eastern visitors.
Among others, 50 Cent posted videos of the concert, the stadium, Athens and the Athenian Riviera. Argiros also shared photos with 50 Cent before the concert on board a luxury yacht, the report noted.
Citing media reports, it said the GNTO spent 93,000 euros ($92,139) for the promotional concert which coincided with celebrations of the stadium’s construction, the event drawing a big audience.