United States

Yanni Georgoulakis: Social Media Trendsetter with 6M Followers

Meet Yanni Georgoulakis, one of the biggest Food & Travel content creators in the world. After graduating college with an international business degree from Florida International University, Yanni worked at a few different jobs before landing in the medical field as a pharmaceutical rep. Between his love for food, business background, and encouraging friends, Yanni decided he wanted to start a food Instagram account. He spent a few days bouncing back and forth on different names before deciding on @FoodyFetish. The next six years were not easy. Every day, Yanni had to commit to posting, engaging, and becoming the best brand possible while staying up to date with changing trends in the marketplace.

The National Herald: Tell us about your family.

Yanni Georgoulakis: My father, Kyriakos Georgoulakis, was born in Greece, and my mother, Alicia Georgoulakis, was born in Cuba, and they have lived in Miami since coming to the United States. I was born and raised in Miami and have one younger sister, Cristina Georgoulakis.

TNH: You are the creator of Foody Fetish. What exactly is it?

YG: Foody Fetish (@foodyfetish) is brand I started in 2015 that focuses on creating viral content in the food, beverage, and luxury travel space from around the world.

It started as an Instagram account but now has blossomed into multiple platforms (Instagram, Tik Tok, and Facebook) with over 6 Million Followers.

TNH: Has Foody Fetish partnered with major companies?

YG: I have had the great opportunity of working with some really great companies throughout the years. Some of them are St. Regis Hotels, Royal Caribbean Cruises, Cavo Tagoo Mykonos, Curaçao Tourist Board, Jägermeister, Burger King, Whole Foods Market, and many more.

TNH: What led you to become a popular influencer?

YG: Consistency was definitely one of the top reasons. I show up for my audience every single day, even from the start. I engage with my followers and still reply to their comments and DMs, which sets me apart from other influencers. People feel way more connected to you when someone they follow interacts with them. My background in photography has also helped me stand apart in creating quality content and editing, which I still do all myself.

“Family Photo”: Left to Right Yanni Georgoulakis, Cristi Apple Georgoulakis, Alicia Georgoulakis, Kyriakos Georgoulakis Miami, FL December 2020

TNH: What do you sell on your site?

YG: I partner with brands that want to tell their story or showcase their product to my 6 Million social media following.

TNH: How do you nurture your brand and engage with your followers?

YG: I nurture my brand by always including them in whatever I do. If I eat at a new restaurant, I will ask them questions on which dish they would choose to eat, and they can vote on my Instagram stories.

I will also ask them questions after one of my food or travel experiences, and they can ask me whatever they want.

TNH: How hard have you worked to succeed?

YG: I have worked harder on this than anything else I have ever done. Since it was built from nothing and I did it all on my own, I am incredibly proud of how far I have come so far and know how many hours I have put in, which keeps me motivated to continue. I am a very competitive person, so I always want to be the best in everything I do.

TNH: Have you attained your dreams?

YG: I have attained many of my dreams from this journey, but I know there is still a lot left that I want to accomplish.

TNH: What is your opinion on the hunt for publicity?

YG: What is essential is to do what I am passionate about, and if publicity comes with it, I welcome it.

TNH: What are the variables that define market fluctuations? Where do you see the market going?

YG: The use of social media has changed consumer behavior and how companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness, and increased sales.

Every year more budget is being allocated towards social media campaign and brands are looking to hire influencers and content creators [that will impact] authenticity, brand alignment, demographics, and metrics.

I see the market going towards short-form video content. All the leading platforms are competing for market share, so they have prioritized creators that produce this type of content by offering them incentives. Content is king these days. The market can change quickly, so you always have to be paying attention and be ready to pivot to stay ahead of the curve.

Yanni Georgoulakis Merzouga Luxury Desert Camp Merzouga, Morocco December 2019.

TNH: Looking back at your life, do you think our surroundings affect the path we will follow in our lives later on?

YG: I believe they can definitely have an impact. When I was growing up, my father was obsessed with photography, and I was not interested in it initially. But over the years of seeing him really into it, one day, I grabbed one of his cameras and started taking some photos. Little by little, I learned about the different functions of the professional SLR camera. Then I found myself loving it more and more each day, and this is where my love for documenting things came from. A few years later, I started professionally photographing cars, models, and events. Fast forward a few years later, and I started documenting my meals for fun because I had such a love for food. Then one day, I decided to start a dedicated Instagram Page, @foodyfetish, just for my food content, and the rest is history.

TNH: What can lead to a better world?

YG: The idea of changing the world can be daunting. It’s understandable to think, “I’m only one person; what can I really do?” If every person feels that way, nothing will get done. But if every person did just one thing to make the world a better place today, billions of acts of kindness, social responsibility, and generosity would take place – and wouldn’t that alone change the face of this planet?

TNH: Have you taken conveniences for granted, and if so, what?

YG: Yes, when I was younger, I thought and expected that opportunities were going to fall in my lap or be given to me. I learned through the years that this was not the case, and the only person responsible for you is you. I failed repeatedly, and in the long run, I am glad I went through these situations because it lit a fire inside me that I would never give up until I was successful. Building something from scratch without help from anyone and seeing it blossom throughout the years is the best feeling in the world.

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