x

Society

Walmart Launches Store-Label Food Brand as It Seeks to Appeal to Younger Shoppers

NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.

The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.

The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.

Walmart’s rivals, including Target, have also been expanding their store labels in food.

”As an industry, we’re seeing younger customers be more brand agnostic, prioritizing quality and value, and driving increased interest in private brands,” said Scott Morris, Walmart’s senior vice president of private brands, food and consumables.


By ANNE D’INNOCENZIO AP Retail Writer

RELATED

OKLAHOMA CITY  — Powerful storms across Texas and Oklahoma obliterated homes and struck a highway travel center where drivers had rushed to take shelter, leaving thousands of people without power and a wide trail of damage Sunday.

Top Stories

Columnists

A pregnant woman was driving in the HOV lane near Dallas.

General News

NEW YORK – Meropi Kyriacou, the new Principal of The Cathedral School in Manhattan, was honored as The National Herald’s Educator of the Year.

Video

2 Germans, a Spaniard and a Senegalese Killed in Building Collapse in Spain’s Mallorca Island

MADRID (AP) — Spain's National Police on Friday gave details on four people killed when a building housing a bar and restaurant club collapsed on the island of Mallorca.

THRU JUNE 4 NEW YORK – The third iteration of the Carte Blanche project featuring Maria Antelman with the work ‘The Seer (Deep)’ opened on April 19 and runs through June 4, Monday-Friday 9 AM-2:30 PM, at the Consulate General of Greece in New York, 69 East 79th Street in Manhattan.

ATHENS – An Archieratical Divine Liturgy and a memorial service honoring the 50th dark anniversary of the Turkish invasion of Cyprus at the Metropolis – the Greek Orthodox Cathedral of Athens – marked the beginning of the 4th Archon International Conference on Religious Freedom of the Archons of the Ecumenical Patriarchate on Sunday, May 26.

NEW YORK – Greek-American Republican congresswoman Nicole Malliotakis gave a strong and clear response to reports by American media such as The Hill and Politico regarding the purpose of her presence at the trial in the well-known ‘hush money’ case against former President Donald Trump.

NIKOSIA - Dust and other potentially toxic emissions are being caused by renovations at the Makarios Children’s Hospital in Nicosia which specializes in treating cancer cases, charities helping there have complained.

Enter your email address to subscribe

Provide your email address to subscribe. For e.g. [email protected]

You may unsubscribe at any time using the link in our newsletter.