Survey: Winter Sales Season in Greece Offers Satisfactory Results So Far

January 25, 2021

ATHENS — Five out of 10 stores in Attica reported satisfactory sales during the winter sales season, while seven out of 10 said that their daily turnover was more than 50 pct of last year's levels, a survey by the Piraeus Chamber of Commerce and Industry showed on Monday.

The survey, conducted in the period January 18-24, showed a strong purchasing trend after a two-and-a-half months lockdown. This year's goal, during the winter sales season, is to reach at least 50-60 pct of last year's turnover of 5.3 billion euros, of which 2.5 billion euros in the Attica region.

The survey showed that most consumers prefer brand-name clothes, footwear, sports, cosmetics, leather accessories and other electrical and electronic devices. More specifically, the survey showed that turnover was satisfactory for 35 pct of respondents, 33 pct said it was much lower, 15 pct said it was unchanged and a 17 pct did not respond. Discount levels ranged between 30-50 pct for 70 pct of commercial stores with 17 pct of stores offering discounts of more than 50 pct. Clothing (88 pct), footwear (83 pct), cosmetics 927 pct), home equipment-furniture (22 pct), sport items (17 pct0 and electric-electronics (11 pct) were the top choices for consumers.



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