You don’t normally associate a fish sandwich with a Greek restaurant but Showmars – a chain in the Charlotte, North Carolina area – is famous for it, along with its Greek entrees and southern-style dishes.
Think pita burgers – with tzatziki sauce. A gyro platter – with fries and a side salad. Hand-cut onion rings alongside hummus and pita. Or baklava cheesecake, said The Charlotte Observer.
Showmars CEO Dean Peroulas told CharlotteFive that, “we really pioneered fast-casual dining in Charlotte, allowing customers to order at the counter and receive table service for the rest of their visit,” and there’s 32 locations.
A few years back, Showmars adopted the tagline ‘Southern. Fresh. Greek.’ “We really want the Southern and Greek to play to both our cuisine and our hospitality,” Peroulas said.
Community has been important to Showmars since George Couchell – who immigrated from Greece – started the restaurant and put fried fish on the menu as well as Greek dishes he knew from being in the business.
The business now uses a phone app and offers drive-thru stations and deliveries and revamped its website but it’s still Southern. Fresh. Greek.