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Tourism

Posidonia Sea Tourism Forum in Thessaloniki Will Showcase Cruises

THESSALONIKI. Expanding its reach for tourists to bring in more cruise ships, Greece is looking to the Posidonia Sea Tourism Forum (PSTF) in the country’s second-largest port, Thessaloniki, to kick off the season in spring.

Research showed that luxury tourism in Greece could surpass 2 billion euros

($2.2 billion) by 2030, said SeaTrade, which specializes in covering the sector around the world.

https://www.seatrade-cruise.com/news/posidonia-sea-tourism-forum-explore-luxury-cruising-greece-and-eastern-med

“The luxury cruise segment represents 3.7 percent of the industry’s total market share worldwide, with the Mediterranean Sea owning over a third of that with 37.01 percent,” Mark Robinson, SVP operations, Scenic Luxury Cruises & Tour said.

He said his company’s vessels will make many calls in the region, beginning in the East Mediterranean in July, and that it’s ripe for exploration by Greece to bring in more ships, the site added.

In Greece, the Allied Market Research Report said the potential is there for ever greater returns, up to $2.7 billion by 2030, which would be an annual growth of 11.5 percent in the decade, the report added.

In its 12-year history, it is the first time that PSTF will be held in Thessaloniki instead of Athens — a decision “in sync with emerging trends in an industry that wishes to constructively address growing criticism for its contribution to over-tourism in many cruise hotspots around the world,” Posidonia Exhibitions MD Theodore Vokos told the site.

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