New Tourism Campaign Aims to Stress the Greek Summer Experience

ATHENS — The main goal of the new tourism campaign is to remind the international travel market of the 'Greek Summer' experience, which according to an announcement by the planners of the new campaign "contains something deeper, more true, more human; the feeling of freedom, of being happy with those you love and being close to nature."

With moderation, empathy and respect, the campaign aims to create a new "brand" that promotes Greece's human face, "which shares, understands and is ready to welcome you in the right conditions," the announcement noted.

The first video in the campaign is the film 'Endless Greek Summer', while a Greek version is being shot at the same time with a view to boosting domestic tourism.

The campaign was designed and implemented by Marketing Greece, Thanassis Papathanassiou of Frank and Fame, Steve Vranakis – Chief Creative Officer of the Greek Government, Thomas Varvitsiotis and Elias Tsaousakis, in collaboration with NGTO executives and the tourism ministry.


Terrified tourists who had to walk along beaches to flee wildfires on the popular island of Rhodes in the summer of 2023 can go back there for vacations now, partly paid by the New Democracy government eager to keep foreign arrivals coming this year.

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