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Science

New ‘Business as Usual’ in the Context of the Rural Family

In Greece’s agricultural sector, the family has had and will continue to have a dominant position. It is – and will be – the driving force in its evolution. Around it, its products are created, and this its value added and the reason for the sector’s success!

Greece may be small in size, but it yields many and particularly high-quality food products. Their uniqueness is a mixture of many factors such as passion, good raw materials, geographical and climatic conditions, history, and the traditions that support Greek nutrition.

Inspired by Greek culture and history, new and innovative ideas emerge, which in collaboration with new technologies create traditional products with a twist.

The sector’s challenges – but also opportunities – were presented at the 1st Agrofuture Summit in Greece within the framework of the AGROTICA exhibition.

The interest in this conference on February 2, 2024, under the auspices of the Ministry of Rural Development and Food, was due not only to innovations and initiatives, and attention went beyond condition of rural production and issues such as subsidies, but towards best practices and value added. Attention has also been heightened by the conjunction of the event with the crisis plaguing Europe’s agricultural economy. Protest mobilizations have been massive due to the steeply rising costs of production. This is a threat to rural families – it is a family matter of great proportions.

The developmental dynamics of the private sector across the spectrum of the agri-food sector pressures families to transform, create, and try new ways, moving away from ‘business as usual’.

With respect to the climate crisis, families in the industry should follow technological developments and ‘play the game’ as dictated by ‘the new rules’ for their benefit.

The family in Greece has strong bonds, especially in rural areas. This is its advantage in creating and evolving, being able to seize the opportunities to innovate!

 

* The above is not medical advice but mere suggestions for improving your diet. Before reach herbal use you should consult your doctor, especially those who have health issues, are pregnant or are under the age of 6.

 

Evropi-Sofia Dalampira holds a PhD in Agricultural Economics, MSc in Botany-Biology and MSc in Horticulture & Viticulture

 

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