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Economy

Move Over Coke: Greece’s No-Sugar Green Cola Hits US Market

ATHENS – Greece’s Green Cola, naturally sweetened from the stevia plant and without sugar, is now in the United States and expanding its operations to reach the world's biggest soft drink market.

Green Cola trumpets itself as the alternative to sticky, sugary American colas, saying the product has no sugar, no preservatives, no artificial sweeteners and is naturally caffeinated with green coffee beans.

A big hit was being accepted into the Whole Foods supermarket chain that vets products to meet higher standards than traditional supermarkets where shelves are full of foods and drinks loaded with preservatives, sugars and processed substances.

Since the beginning of this year Green Cola has established a presence in seven US states: Texas, Massachusetts, Connecticut, New Hampshire, Vermont, Maine and Rhode Island, said Kathimerini.

The deal with Whole Foods – where you can't buy Coca-Cola or Pepsi – is seen as gaining a bigger share of the American market as consumers turn away from major corporate brands, Green Cola being available in 60 of the company's stores.

“Green Cola will be the first cola product meeting (Whole Foods) standards and entering its stores, as it is aimed at consumers seeking a product with natural ingredients,” Executive Chairman, Yiannis Hitos, told the paper, saying the company expects US sales of $45-$50 million for now.

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ATHENS - If the Bank of Greece did not operate under the protection of the institutional framework of independence, after what happened in 2015, the country would have perhaps left the eurozone, Bank of Greece (BoG) governor, Yannis Stournaras, said on Saturday during the Kathimerini conference in a panel titled: "In the next 50 years, is Democracy safe?" Is Greece reformable?" "Who doubts that if it wasn't for the Bank of Greece, we might not be in the euro after the adventure of 2015?" he said.

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