NEW YORK (BUSINESS WIRE) – On the heels of MTV’s sixth consecutive quarter of prime growth – its best streak in 19 years – Wednesday’s premiere of “Lindsay Lohan’s Beach Club” debuted as a top five new cable series in bcast ’19 to-date (P18-34). The launch delivered triple digit growth across MTV’s key demos.
Key demo stats
W35-49 (0.59 +269%)
W18-24 (0.52 +148%)
W25-34 (0.61 +49%)
In “Lindsay Lohan’s Beach Club,” Lohan returns to the spotlight as a powerhouse entrepreneur with the launch of her new club in Mykonos, Greece. “Lindsay Lohan’s Beach Club” features Lohan’s creative partner and trusted right-hand man, Panos Spentzos, who helps lead her handpicked team of nightlife industry professionals. This elite group of VIP bottle servers, hosts and bartenders come from the hottest clubs around the U.S. and tasked with taking Lohan’s empire to the next level.
The much buzzed about series airs Tuesdays at 8PM ET/PT on MTV. Sneak peek to next week’s episode here.