NEW YORK — Greek Xpress, New York’s favorite Greek quick-service restaurant, is partnering with franchise development group Fransmart to bring its authentic, delicious and healthy Greek cuisine to customers nationwide through franchising.
The brand has continued to build momentum despite challenges surrounding COVID-19, opening its 7th location in Manhattan last year and continuing construction on its 8th location in Staten Island.
“Customers vote with their wallets, and Greek Xpress restaurants are busy,” says Fransmart CEO Dan Rowe. “We have full confidence that this concept could grow to become a Greek Five Guys or a Greek Chipotle. With its low-cost build-out costs, high sales, great ROI and lightning-fast service times, they are ready for rapid growth.”
Greek Xpress has a small and flexible footprint that keeps overhead costs low and allows for easy conversions. The concept has utilized conversion opportunities for multiple corporate units, paving a path for quick restaurant openings and a rapid ROI.
“As a successful, small restaurant chain, being in a position to franchise is an amazing opportunity,” says Greek Xpress Founder Jimmy Soursos. “There are many details and nuances to the franchising process that we didn’t have the knowledge or resources to execute, and Fransmart will help us to grow rapidly while helping us to maintain the authentic, high-quality flavors our customers expect.”
Soursos, a Greek American, founded Greek Xpress in 2014 to bring his favorite Greek dishes to the U.S. at a budget-friendly price-point. The concept is known for its Gyro, Pork and Chicken Souvlaki, Salads, Grilled Octopus, Smoothies and Bifteki Burgers, as well as traditional Greek desserts such as Baklava and Galaktoboureko. Greek Xpress sources its extra-virgin olive oil, olives, feta, yogurt, and other fresh ingredients directly from Greece to create a memorable, authentic experience for customers.
In partnership with Fransmart, the franchise development company responsible for the explosive growth of iconic brands like Five Guys Burgers & Fries and QDOBA Mexican Grill, Greek Xpress will look for experienced multi-unit foodservice operators to develop franchise territories in top markets across the globe.