PARIS – Greek makeup artist Gregoris Pyrpylis has been named Hermès Beauty Creative Director and “will lead the development of the French luxury house’s beauty division,” Business of Fashion (BoF) reported on January 25.

Pyrpylis “will report to Agnès de Villers, president of Parfum & Beauté and will work under the supervision of Pierre-Alexis Dumas, artistic director of Hermès,” BoF reported.

“We take a crosscutting perspective to creating objects for Hermès beauty,” said de Villers, BoF reported, adding that “as an expert in the colors, textures and gestures that express and elevate beauty, Gregoris’ talent will be a driving force for Hermès Beauty.”

“It is clear to me that through the beauty métier, Hermès seeks to provide its community with an experience, a journey, during which each personality can be expressed, each form of beauty revealed,” Pyrpylis said, WWD reported.

Pyrpylis “began as a make-up artist in Greece in 2006 with M.A.C., Fashion Network reported, adding that “in 2015, he worked at the Bioderma laboratory, becoming the world’s first make-up artist to represent a skincare brand” and “in 2018, he was appointed Shiseido’s brand ambassador in Europe.”

Hermès “launched cosmetics in March 2020, adding lipstick, then powders and nail polish to its fragrance lineup,” BoF reported.

Follow Gregoris Pyrpylis on Instagram: https://www.instagram.com/gregoris/?hl=en