NEW YORK – The luxury brand Louis Vuitton is featuring the Greek island of Milos in its latest advertising campaign, titled Towards a Dream. Photographer Viviane Sassen captures the idyllic scenes of schoolchildren playing on some of Milos’ most iconic beaches among the distinctive rock formations, golden sand, and crystal clear water, along with the fashion house’s elegant luggage.
“At Louis Vuitton, the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within. For this year’s brand campaign, photographer Viviane Sassen continues to translate the Maison’s core values into a far-reaching journey where imagination takes flight between past, present and future,” the fashion house said in a social media post.
According to Louis Vuitton, the campaign is “an evocative ode to the inner child, set free in a reverie of otherworldly beauty and infinite possibility,” Greek Travel Pages reported.
It should be noted that Milos also topped Travel + Leisure magazine’s list of World’s Best Islands.