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Politics

Greece to Launch Televised Public Info Campaign for COVID-19

September 25, 2020

ATHENS — The government will next month launch a public information campaign via television ads on all Greek channels broadcasting nationwide, in order to sensitise and activate the public regarding the need for protection measures against Covid-19, government spokesperson Stelios Petsas said on Friday.

Petsas made the announcement while briefing Parliament's Economic Affairs Committee on a bill for measures to support Ianos Medicane flood victims and for handling the pandemic.

He explained that a second campaign will begin in preparation for the second wave of the pandemic, along the same lines as the "Stay Home" campaign, at a cost of 2.0 million euros, including VAT and the contractor's fee.

The minister said that there will be a contractor dealing with how the campaign budget is distributed, while there were also guidelines given by the European Commission for such campaigns, submitting the relevant documents.

On a discount given for advertising, Petsas noted that this would help boost consumer spending and this would offset the cost, so that "this will finally not cost a single euro".

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