Grand Opening for Under Pressure and Athena Gourmet Market in Astoria

ASTORIA – The grand opening of Under Pressure Coffee and Athena Gourmet Market at 23-38 31st Street in Astoria took place on May 21 with customers of all ages attending the celebration along with well-known members of the Greek-American community.

This is a business partnership which became a reality due to the opportunity presented at the prime location on 31st Street in the heart of Astoria, as the well-known Under Pressure opened its now third cafe with Athena Gourmet Market offering its wide variety of Greek products, already garnering great interest from the public.

Left to right: Shareholders Yannis Stavropoulos and George Gyrnas with Fr. Anargyros Stavropoulos and Fr. Gedeon Varytimos during the blessing at the Under Pressure – Athena Gourmet Market grand opening. Photo: TNH/ Christodoulos Athanasatos

“It is a new effort, combining a European-style cafe with a gourmet deli with a Greek texture, with renewed ideas, with innovative companies. We support young Greek producers and women’s cooperatives all over Greece, from Thrace to Crete,” said the co-owner of Terra Medi and the Athena – Under Pressure group, Yannis Stavropoulos, who was one of the central persons in this business idea.

“This launch is a gathering and maturation of thinking of the last four months. We saw the prospects of such an opening at the end of 2023. We soon decided to go ahead. All this was built in 100 days,” said Stavropoulos, who mentioned that the Athena market has all the guarantees in order to approach the lovers of Mediterranean products in the region.

“We find everything. To be precise, there are about 1200 items here. All of them are of Greek origin, which also shows the evolution of the Greek agricultural economy, the evolution of our country and the evolution of the entrepreneurs here,” said Stavropoulos.

Yannis Stavropoulos at the grand opening of Under Pressure and Athena Gourmet Market at 23-38 31st Street in Astoria on May 21. Photo: TNH/ Christodoulos Athanasatos

The inauguration took place with the customary ribbon-cutting ceremony and the Agiasmos blessing performed by the Dean of St. Demetrios Cathedral in Astoria, Fr. Anargyros Stavropoulos, and Fr. Gedeon Varytimos, who also serves the same parish. Afterwards, the attendees, under the sounds of mainly Greek music, had the opportunity to sit down for a coffee or shop at the market.

“We feel incredibly good. We love our customers and we see that the customers love everything we do. It is the third Under Pressure, since in addition to the first one on 31st Avenue [at 3092 31st Street in Astoria], there is also one in Whitestone [1431 150th Street]. Our expectations and what we try to do is, as always, that the customer leaves satisfied and, every time, coming here, his experience is even more pleasant than the previous one,” said the director of operations of Under Pressure, Frangiskos Filis, who emphasized that the business’ goal is to live up to its reputation of serving “the best coffee in Astoria.”


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