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Literature

George Lois Announces the Launch of His Latest Book

NEW YORK – Greek-American George Lois, the art director who conceptualized the Esquire covers from 1960 through 1970 (32 of which have been installed in the permanent collections of the Museum of Modern Art in New York), has written 11 books including Damn Good Advice, created some of the greatest ad campaigns of the 20th century, and is often called the Original Mad Man, and now proudly presents his 12th book, The Art of Collecting Art.

For over 60 years, Lois lived in Greenwich Village, the heart of New York City, with his wife Rosemary, two sons, Harry and Luke, and that is where they amassed one of the world’s most important collections of primitive art.

Known for their “keen eye” in the art collecting world, George and Rosemary started acquiring art in the 1960s on installments (at one point owing money to almost every great art dealer in Manhattan).

Their love story, and their love of art, will inspire you to experience “The Shock of the Old.”

The Art of Collecting Art by George Lois is available now on Amazon and blurb.com. Lois was born in New York City on June 26, 1931, the son of Greek immigrants. He attended The High School of Music & Art, and received a basketball scholarship to Syracuse University, although he chose to attend Pratt Institute. Lois attended only one year at Pratt, then left to work for esteemed art director Reba Sochis until he was drafted six months later by the Army to fight in the Korean War.

Among his awards, he was inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, CLIO, and the Society of Publication Designers. He was also the subject of a Master Series at the School of Visual Arts.

Lois is the author of George, be careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976); What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), about his campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a panorama of American pop culture; George Lois on his Creation of The Big Idea (Assouline, 2008), revealing the influences on 100 of his Big Ideas; George Lois: The Esquire Covers @ MoMA, (Assouline, 2010); Damn Good Advice (for people with talent) (Phaidon, 2012), 120 no-holds-barred, in-your-face lessons, explaining, demonstrating, and ultimately teaching how to unleash your potential in any creative-driven industry, published in seven languages; and Lois Logos, The Creative Punch of Big Idea Branding (BIS Publications, 2015).

More information about George Lois is available online: georgelois.com.

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