Reaching out for talent, Greek Prime Minister Kyriakos Mitsotakis appointed the former Executive Director of Google’s Creative Lab in Europe, Greek-Canadian Steve Vranakis, as Greece’s Chief Creative Officer, tasked with rebranding the country’s plans to overhaul technology, creativity, innovation, and sustainability.

Vranakis, known as one of the best in the business, will work with the Ministry of Foreign Affairs and Enterprise Greece and across numerous ministries and government organizations, said the Pappas Post which reported the appointment. He will move from London to Athens for the job.

He said his goal is to let the world know Greece is recovering, the country known for entrepreneurs in science and technology, many of whom fled during a 9 1/2-year-long economic and austerity crisis.

He worked for Google in the Middle East and Africa and was picked by Mitsotakis, the report said.