ATHENS – Greece is riding high after a successful 2022 that saw a surge in tourism following the easing of health measures. Early indications suggest that this trend will continue in 2023, with tourists continuing to flock to the country.

According to a study by the National Bank of Greece (NBG), consumer confidence is slowly increasing despite rising supermarket prices, and people remain eager to travel internationally. The study suggests that prospects for tourism in 2023 are positive, as early bookings are 70% higher than in 2022. Furthermore, there has been an 11% increase in bookings for airline seats in the first weeks of March, with more American airlines adding direct flights starting in the spring.

The Tourism Ministry’s efforts to promote year-round travel have paid dividends, with arrivals continuing through the autumn and winter, thanks to attractions beyond just sand, sun, beaches, and islands during the summer months.

Greek hotels have also managed to compete with short-term rental platforms such as Airbnb, showing a 24% increase in autumn receipts, according to the bank. Domestic tourism has also picked up, with many Greeks choosing to explore their own country after being unable to afford foreign travel.

Overall, it seems that Greece’s tourism industry is poised for another successful year in 2023. With early bookings already up and new direct flights being added, it’s clear that the country remains a popular destination for travelers from around the world.