"This Is Athens" Collaborates with Marketing Firm to Promote Athens in Canada

Αssociated Press

A man and a woman walk in front of the 444 BC ancient marble temple of Poseidon at Cape Sounion, south of Athens on Monday May 18, 2020.(AP Photo/Petros Giannakouris)

ATHENS -- A new collaboration aimed at promoting Athens as a destination in the Canadian market was launched by the Athens municipality's official digital guide to the city, "This is Athens", which is the main pillar of the Athens Municipality Development and Tourism Promotion Company (EATA). It will be working with the Canadian firm Reach Global Marketing, which specializes in tourism and has significant international experience in destination marketing.

Through this partnership, the strategic goal is to "open up" to the Canadian market to attract even more visitors to Athens, as soon as conditions allow. The object of the collaboration, according to an announcement, will be the targeted promotion of the city (online & offline) in important Canadian media, as well as the participation in media events in Canada.