NEW YORK – Greek yogurt powerhouse FAGE, is once again featured prominently at the US Open, serving as the official yogurt partner for the event. The tournament, which began on August 19 and will run through September 9, marks the continuation of a multi-year partnership between FAGE and the United States Tennis Association (USTA).

Announced in May during National Tennis Month, this partnership aligns FAGE’s focus on health and nutrition with the USTA’s mission to promote tennis as a lifelong sport. Deanne Pownall, USTA’s managing director for corporate partnerships, commented that the partnership brings together shared values around healthy living, with FAGE’s products available to both participants and spectators at the event.

Fans attending the US Open can sample FAGE products at the tournament’s sponsor booth, and the brand’s yogurt will also be available in dining areas for players, staff, and media. FAGE’s involvement with the US Open began in 2023, and the partnership has grown, providing the brand with visibility at an event that attracted more than 950,000 attendees last year.

Jeffrey Scipione, FAGE’s chief commercial officer, noted the brand’s ongoing commitment to the partnership, highlighting the opportunity to connect with tennis fans as part of the overall event experience.

The partnership between FAGE’s and the US Open reflects a continued focus on integrating health-conscious choices into major sporting events.