ATHENS – E-commerce recorded a significant increase in sales as a result of the pandemic and is expected to continue growing after the crisis, a survey by IELKA (the Research Institute of Retail Consumer Goods) and ELTRUN of the Athens University of Economics and Business said on Tuesday.
The survey was conducted on a sample of 1,050 people over the period March-May 2020 and showed that purchases from e-shops have more than doubled, from 21 pct in the last days of 2019 to 51 pct in May 2020. The e-food service business soared to 33 pct from 13 pct, orders from e-supermarkets soared 1,000 pct (from 1.0 pct in 2019 to 12 pct in May). The survey showed that a significant percentage of consumers also made orders by telephone. The survey said that the outlook for e-commerce varied from sector to sector. The post-lockdown era will be completely different, with a higher penetration of internet purchases, although the momentum of the market is still fragile and subject to developments and protection measures because of the pandemic.