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Dozens of Luxury Hotels, Resorts Opening in Greece, Taking Beaches

ATHENS – Greece’s allure to tourists – particularly the wealthy – is showing no signs of stopping, with more than 60 hotel projects underway, especially those directed at the rich, a prime target for the government to bring in revenues.

A report by TravelWorks showed that Greece is attracting international hotel brands such as Conrad, Waldorf Astoria, and Six Senses, including Athens, which has become popular after being a stopover for people heading to islands.

The luxury resorts are spreading to waterfront spots across the country, including the Peloponnese, taking over beaches as the government said it will try to limit businesses to occupying only 50% of the space.

The report said that 40% of the new projects will operate under international brands, while domestic companies will lead the remaining percentage. Brands such as Mandarin Oriental and One&Only have already made a significant luxury presence, while brands like Hilton and Wyndham are joining in, reported Forbes magazine.

Greek hoteliers are also making major moves, with Grecotel, Domes Resorts, and others unveiling new properties. The country is coming off a record tourism year in 2023, drawing more than 30 million visitors and generating more than €20 billion ($21.66 billion).

Travelworks CEO Kostas Panagakis said, “Greece’s hospitality sector is experiencing a renaissance, marked by the strategic expansion of international hotel brands and a surge in investment that heralds a promising future.

“Athens and the Athenian Riviera are emerging as hotspots for hospitality investments, reflecting their growing appeal as tourist destinations and strategic business hubs. Meanwhile, the Greek islands continue to enchant, drawing in many new projects and emphasizing Greece’s unmatched allure as a destination,” he said.

Among the new launches from Grivalia Hospitality is the 91 Athens Riviera, a luxury camping resort with wellness and fitness facilities, a pool area, a tennis club, a beach club, and 30 premium glamping tents managed by Domes Resorts.

Grecotel will launch the Roc Club hotel near Lake Vouliagmeni, planned for Spring 2024, and celebrates its recently opened The Dolli, a stunning new boutique hotel with 46 rooms, suites, and apartments overlooking the Acropolis.

Brown Hotels plans to open three new properties: the Brown Museum and Domino Brown in 2024, and Villa Brown Sans Rival in 2025.

The former Hilton Athens property will undergo a transformation in 2025, with two Hilton brands, Conrad Hotels & Resorts and Conrad Residences, along with Waldorf Astoria Residences debuting in the city.

The Radisson RED Group plans to open the Mitropoleos Square Athens Radisson by the end of 2025, and the Radisson Theatrou Square will offer 172 rooms, with Athens’ neighborhoods drawing a buzz for their funkiness and uniqueness.

By 2027, the Ellinikon development (Europe’s largest urban regeneration project) is set to welcome two new hotels. The second Mandarin Oriental in Greece will feature 200 rooms and 49 residences. Meanwhile, the Hard Rock Hotel & Casino Athens will offer 1,000 rooms and a large concert space.

The ferry port of Piraeus will see hotel launches and significant development. The Mitsis N’U Piraeus Port, featuring 103 rooms, is in the works, along with the conversion of the former Mistral Hotel into an 83-room hotel.

Northern Greece, including Thessaloniki and Halkidiki, will see new hotels as well, with Greece’s second-largest city having a waterfront promenade and Halkidiki boasting some of the best beaches in the country, many being taken over by businesses.

The Peloponnese Riviera is also rapidly growing, with the upcoming Six Senses Porto Heli hotel and Greece’s first Waldorf Astoria Hotel & Resort, expected to be launched by 2026. Two additional hotels are also planned to be added to the popular destination of Porto Heli, including AKS Hinitsa Bay and AKS Porto Heli Hotel.

The islands, of course, continue to be THE place for many with deep pockets, and Mykonos, favored by celebrities, will see the launch of Deos by Myconian Collection and Numo Mykonos in 2024.

Santorini will welcome Santo Mine Oia Suites and Domes Novos. Folegandros will debut the Gundari Resort, while Patmos will reopen the Patmos Aktis, and Kea – still largely undiscovered and only an hour off the coast – will introduce One&Only Kea Island.

There will be more luxury hotels on other islands, including Paros and Crete.

“The search for places that are smart alternatives to top tourist destinations has led to the discovery and elevation of less frequented locales like Paros, highlighting a shift towards destinations that offer both authenticity and sustainability,” the site said.

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