After ceding the American market to rivals such as Chobani and other U.S. companies as demand for the product skyrocketed, Greek yogurt businesses have to worry about a variation – plant-based.
Greek yogurt has 45 percent of the market in the United States, although foreign brands call themselves Greek-style or bear little resemblance to real yogurt from Greece, whose businesses didn't promote the goodie.
The French company Danone is adding the plant-based product called Silk, in strawberry, blueberry, vanilla, and lemon, but don't look for the dairy in it because it's made from plants.
Lia Stierwalt, Senior Director of marketing for Silk plant-based yogurt alternatives, said she thinks plant-based Greek yogurt will be a game-changer, reported Food Dive.
"We believe that it will explode the plant-based yogurt segment, similar to what Greek did for dairy yogurt back in 2008," Stierwalt said. "Silk Greek addresses the top barriers to plant-based yogurt, which is taste and texture, and also is likely going to be the thickest plant-based yogurt."
It uses coconut cream as a base that's high in saturated fat used to try to recreate what real Greek yogurt looks and tastes like.