NICOSIA – You don’t mess with trying to claim the name Halloumi for the prized Cypriot cheese that’s one of its most important exports and an Indian firm that tried to do so was blocked there in a case brought by the Cypriot government.
Cyprus restrained an Indian entity from getting Halloumi registered as a trademark in India when the Trade Marks Registry in Ahmedabad said the Flavi Dairy Solutions couldn’t register a product using the name Halloumi.
Halloumi is a trademark owned by the government of Cyprus and pertains to Cypriot cheese with some unique characteristics, noted LiveMint, and Cyprus protects it ferociously against anyone trying to use the cheese’s name.
Flavi had initiated the process of registration of Halloumi in December 2021 and six months later the Cypriot government moved to stifle it in India, the report said, using an Indian law firm, Anand and Anand in the case.
“It is a documented fact that intangibles like trademarks are in focus and becoming ‘wealth’ or ‘value’ creators. Today, intangible assets have an over 90 percent share in market valuations around the world,” said Safir Anand, a Senior Partner for the legal firm that fought the case for Cyprus.
“This is all the more reason why trademarks should be protected, monitored, enforced and commercialized,” he said, but it took until this month before the dairy company gave up the fight to use the name as a trademark.