LONDON (BUSINESS WIRE) – The craft beer market in Europe is expected to post a CAGR of close to 13% during the period 2018-2022, according to the latest market research report by Technavio.
A key factor driving the growth of the market is the increasing demand for craft beer in developing economies of central and eastern Europe. The craft beer market in Europe is predominantly concentrated in regions like Western Europe and Southern Europe, where most of the consumption of craft beer takes place in countries like Italy, France, the UK, Germany, Switzerland, the Netherlands, Belgium, and Spain. Due to the increasing disposable income of consumers, rising number of organized retailing outlets offering craft beer products, and increasing number of new product launches, the craft beer market in Central European and Eastern European countries like Romania, Poland, the Czech Republic, Hungary, Russia, Greece and Turkey has grown at a healthy rate since 2015.
This market research report on the craft beer market in Europe 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period.
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In this report, Technavio highlights the labeling and packaging innovations as one of the key emerging trends in the craft beer market in Europe:
Craft beer market in Europe: Labeling and packaging innovations
With the rising number of microbreweries and other distribution channels exponentially in Europe, it becomes imperative for vendors to differentiate their products from those of competitors. The important parameters of product differentiation are the application of innovative packaging techniques and attractive labeling. The two most popular types of packaging variants are bottles and cans, with bottles being the dominating packaging variant. In recent years, the popularity for cans has increased, and many consumers have shown greater inclination toward the use of cans. For instance, in July 2018, the Netherlands-based craft brewer Brouwerij Homeland Amsterdam collaborated with the US-based BALL CORPORATION for the creation of a unique, blank can, with an aim to create a strong, stand out design. Such innovations are expected to contribute largely to the growth of the craft beer market in Europe.
Europe has witnessed a significant growth in the number of microbreweries and craft breweries operating in the region in the last five years. The number of microbreweries and craft breweries has nearly doubled in the last five years. For instance, the number of craft breweries in the UK has grown from 723 in 2015 to 1,655 in 2017, with an increase of 128.91% in just two years. In Germany, the number of craft breweries has grown from 307 in 2015 to 1,295 in 2017, witnessing an increase of 321.80% in just two years..
Craft beer market in Europe: Segmentation analysis
This market research report segments the craft beer market in Europe by product (IPA, seasonal, pale ale, amber ale, lager, wheat, bock) and geographical regions (Germany, UK, Poland, Russia, France, Italy).
The IPA segment led the market in 2017 with a market share close to 27%, followed by seasonal, pale ale, amber ale, lager, wheat, and bock respectively. However, during the forecast period, the seasonal segment is expected to register the highest incremental growth close to 2%.
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Market ecosystemMarket characteristicsMarket segmentation analysisMarket Sizing
Market definitionMarket size and forecastFive Forces Analysis
Regional comparisonKey leading countriesMarket Drivers
Vendors coveredVendor classificationMarket positioning of vendorsCompetitive scenarioAbout Technavio
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