Kosterina Jumps Into The Next Big Thing: Fancy Vinegars

The National Herald

Olives ripening on the tree. (Photo by Lisa Radinovsky)

Unable to find genuine Extra Virgin Olive Oil (EVOO) in the United States, Katina Moutanos reached back to her family's seaside village of Koroni on the Peloponnese to start her own, Kosterina.

The venture capitalist and her husband Kostas, added a dark chocolate balsamic vinegar to their line just the market is being hit with a range of artisanal vinegars that's expected to be the next hot item like Greek yogurt was.

Be prepared to pay because the olive oil can cost as much as eight times more than brands in Greece.

“We could never find a proper substitute here in the States for the fresh, delicious Greek EVOO we knew and loved, so we partnered with farmers in the region to develop a premium, delicious Greek Extra Virgin Olive Oil for the U.S. market,” she said.

“I'm a serial entrepreneur with a passion for family, living a healthy lifestyle, and, of course, all things Greek,” she said on her website although New York magazine, in a review of the new vinegars, said, “even the folks at Kosterina can admit that the best balsamic comes from Italy.”