To the Editor:
Congratulations of your 105th Anniversary. It's been an impressive journey for The National Herald and for your readers. The newspaper has become the preferred choice of news for the Greek-American community, advancing, in each decade, interesting and exciting dimensions to media reporting, including special supplements on restaurants, food & wine, weddings, wealth, and a few others. They bring a constituency to the Herald that lifts circulation and advances Hellenic Culture.
It occurred to me the Herald would inspire even greater circulation with an annual Sports supplement. Today, sports journalism is an integrated part of newspapers, magazines, radio, television, cable, and the internet. There is an appetite for sports journalism that is part of the fabric of our nation, among all citizens, male and female, young and old. Greek-Americans are advancing our ethnicity, worldwide through the adventure of sport. Sports has captured our imagination in what is possible in the competitive arena. Their names inspire our Hellenic spirt and make us all proud. Moreover, Greece was the birthplace of athletic festivals dating back to more than 3,000 years. The Olympic Games are driven by Hellenic history.
An annual sports supplement would add an interesting, exciting dimension to the Herald’s readership, advancing Hellenism. Promoted, a sports supplement offers marketing opportunities to the Herald that could benefit and advance circulation. Across our great nation, in all genres, there are more than enough professional and amateur journalists and individuals that would support and contribute to the development of an annual sports supplement.
I have spent an entire career in the media business and seen first-hand how the expansion of broadcast and print journalism has made the 4th estate more complete and newsworthy. I encourage The National Herald to move in this direction.
James B. Zafiros
Retired Vice President NBC Television
New Rochelle, NY