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Greek Consumers Significantly Increase Use of E-Commerce, Survey Shows

Αssociated Press

FILE - In this Nov. 15, 2018, file photo the icons of Facebook and WhatsApp are pictured on an iPhone in Gelsenkirchen, Germany. Facebook is already the leader in enabling you to share photos, videos and links. It now wants to be a force in messaging, commerce, payments and just about everything else you do online. (AP Photo/Martin Meissner, File)

ATHENS - Greek consumers have significantly increased their use of e-commerce because of the coronavirus pandemic, an online survey conducted by the Research Institute of Retail Consumer Goods and ELTRUN, the e-commerce laboratory of the Athens University of Economics and Business, showed on Tuesday.

The survey was conducted on a sample of 1,000 consumers throughout Greece in the periods from March 25-27 and April 1-3. The survey showed that purchases from e-stores have doubled from 21 pct in 2019 to 44 pct in the first week of April, with ready food e-deliveries also rising from 13 pct to 25 pct. The survey additionally showed that 8.0 pct of the population has used e-supermarket services, sharply up from 1.0 pct in 2019.

It concluded that the emergency restriction measures imposed due to coronavirus are expected to change consumer habits, with 50 pct of consumers saying they will continue making e-purchases even after the end of the crisis. Sixty-six percent of consumers said they were satisfied with e-shops and 65 pct with online fast food delivery. However, only 20 pct of consumers positively assessed delivery times and only 33 pct were satisfied with product availability.