ATHENS – Targeted actions for the promotion of new Greek destinations in the markets of Scandinavia, the Netherlands, Belgium and Luxembourg were implemented recently by the Greek National Tourism Organisation (GNTO) branches of Scandinavia and the Netherlands, in the framework of the GNTO communication strategy for 2021.

Specifically, the Scandinavian GNTO office, according to an announcement, participated as a sponsor/partner in the B2B event “Travel News Market 2021”, which took place in a central hotel in Stockholm on November 11.

The purpose of the event, which this year took place for the fifth time after last year’s postponement due to a pandemic, was to search for new proposals and tourist products, in popular destinations for Scandinavians, such as Greece.

It was attended by more than 800 executives of the local tourism market (travel agencies, airlines, TOs, experts, buyers, etc.), local media journalists, as well as representatives of national tourism organisations from 30 countries and 119 international companies in the industry.