ATEHNS — The 4th International Hospitality Forum will be held on November 23 with the strategic cooperation of Phocuswright, a world leader in the field of primary research in the hospitality industry.
The forum is organised by the Hellenic Chamber of Hotels.
The 4th Hospitality Forum reflects the rapid changes of the industry in the new digital reality, the president of the Chamber Alexandros Vasilikos said on Wednesday.
"In the most difficult period of its modern history, the hotel industry is facing the great double challenge of survival and moving ahead. The basic and non-negotiable institutional mission of the Chamber is, with its scientifically substantiated proposals to the State and with the practical support of its members, to bring the recovery as close as possible. Knowledge is our shield against threats and dangers today but also our compass for tomorrow's successes. This is exactly the role played by the 4th International Hospitality Forum," noted Vasilikos in his intervention.
During the interview, a video message was broadcast from the Managing Director of Phocuswright, Pete Comeau.
The Forum will take place through the innovative digital platform Swapcard which gives the opportunity to everyone, anywhere in the world to actively participate in the Forum by asking questions, scheduling One-to-One call, browsing the digital booths of the sponsors and of course watching the panel discussions either live or at another time.